Congratulations Everyone You Are Now Dumber Than A Goldfish!!


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You. Yes You According to Microsoft Have a Significant Chance of Losing a Staring Contest to Your Pet Goldfish! WOOHOO!


Microsoft surveyed 2,000 people and used electroencephalograms (EEGs) to monitor the brain activity of another 112 in the study, which sought to determine the impact that pocket-sized devices and the increased availability of digital media and information have had on our daily lives.

Among the good news in the 54-page report is that our ability to multi-task has drastically improved in the information age and mobile internet, but unfortunately attention spans have fallen.

In 2000 the average attention span was 12 seconds, but this has now fallen to just eight. The goldfish is believed to be able to maintain a solid nine. The report by Microsoft is very significant. As it also determined that people of our relative age at about a 75% go and reach for our phones as soon as something loses our attention. On the other hand people of aged about 65 only reach for there mobile phones at approximately 10%.

Not to fear Ladies and Gentlemen fortunately for us the study was test solely on Canadian’s and well we all know we are significantly more awesome so we might have a chance at defeating the almighty Goldfish to a staring contest…. maybe.


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Bombardment of Information

Remember we live in an unexplored age in the Human history. We will go down as the pioneers of the information age and we will shape the future to come. We have been born at a tipping point of Human brain activity where the need for holding more attention on one solid task is not nearly as important as being able to multi-task. Microsoft admits that although our attention spans have decreased ever so slightly, our ability to engage in multiple task at once and successfully complete them has spiked dramatically.  I can almost feel that I’m reaching the peak of my intelligence where I can answer your question without even listening!


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Improving Our Attention

These tips have been taken from several sources. Mostly Lifehack.com and Times.com. Which have been linked bellow.

  • Do Not Email First Thing in the Morning or Last Thing at Night “The former scrambles your priorities and all your plans for the day and the latter just gives you insomnia,” says Ferriss, who insists “email can wait until 10am” or after you check off at least one substantive to-do list item.
  • Do Not Check Email Constantly Batch it and check it only periodically at set times (Ferriss goes for twice a day). Your inbox is analogous to a cocaine pellet dispenser, says Ferriss. Don’t be an addict. Tools like strategic use of the auto responder and Boomerang can help.
  • Do Not Carry a Digital Leash 24/7 At least one day a week leave you smartphone somewhere where you can’t get easy access to it. If you’re gasping, you’re probably the type of person that most needs to do kick this particular habit.
  • Get Exercise                                                                                                                        It’s a great way to increase your focus. The chemicals released from exercise have been shown to increase memory. Not only that but its a great tool to relax and release nervous energy.    
  • Drink Water                                                                                                                           Often times we forget how important hydration is in regards to alertness, focus and overall happiness. Drink more water you’ll thank me.
  • Be Mindful of What’s Important
  • Focus and Then ReFocus